Using an email marketing solution to promote your products or services has become a very effective communication tool over the past few years. Not surprisingly, there are now many solutions to manage your email marketing, both hosted and in-house. Yet, thanks to spam, increases of such filters on both the ISP side and consumer side have made it very difficult to ensure messages are delivered directly into the inbox. The time and energy having to combat these filters along with high maintenance and licensing costs are making many companies rethink using in-house solutions.
Account Management
mobileStorm gives you full control of your account from setting up other users to creating automated responses for new subscribers welcoming them to your list(s). Specific features include:
Email Test Accounts
- Add up to 10 email addresses to test your email messages prior to sending out a major campaign. Test your message across multiple browsers to ensure that it is being displayed correctly.
Autoresponders
- Create automatic emails for all notices to subscribers such as confirming their subscription and editing their profile. Autoresponders provide you with another method to keep in touch with your subscribers, and they can be completely customized, including your logo to help enforce branding.
Campaign Creation
mobileStorm has a variety of options and features to help maximize your email campaigns from a full HTML editor to viral marketing options. Some of the main features include:
HTML Editor
- mobileStorm has its own robust WYSIWYG editor for quick and easy HTML email creation, including uploading images both from your computer or link from a remote site as well as more advanced options like anchoring links and tables.
Pre-made Templates
- Choose from a variety of professionally designed templates for newsletters, announcements, events, holidays and products.
Multi-parting of Email Messages
- Help ensure optimal delivery by creating both an HTML and plain text version of your email messages automatically with our multipart message option.
Personalization
- Add a personal touch to your email campaigns by inserting tokens such as First Name, Last Name and City into the subject line and/or body copy.
Whitelist Permission Reminder
- Help get through spam filters by adding a note to your subscribers to add your email address to their safe sender lists.
Campaign Management
Once you have created your email campaign, mobileStorm offers many features to help manage your campaign and to ensure maximum delivery with our email marketing solution:
Scheduled Campaigns
- Schedule your campaign by the hour, day, week or month and even set up a recurring schedule based on any of these criteria.
Spam Checker
- If you are unsure your message will make it through the major spam filters, use our Spam Checker to determine your spam score and make adjustments accordingly.
Resending to Non-Opens
- If your last campaign didn’t do as well as you had hoped, you can resend only to those that did not open the campaign to avoid duplicates for those that did open the campaign or respond to your message.
Click Tracking
- Track particular URLs that were part of your message and even send a different message only to those that clicked on a particular link.
Campaign Analysis
Now that you’ve delivered your email campaign, it’s time to find out the results. mobileStorm has numerous reports to dig deeper into how successful your campaign really was. Gain insights such as:
Click Tracking and Open Rate Reports
- Find out how many people clicked on a particular link in the email as well as not only how many people opened the message but also those specific addresses.
Conversion/Clickstream Tracking
- Determine your ROI on an email campaign by using our Conversion/Clickstream tracking options. Track a user’s trail from the campaign to their ultimate purchase of your goods and services. Conversely, find out where and when people leave your site without buying.
Domain Reporting
- Find out which domains are the most receptive to your campaigns and diagnose any potential domains that are blocking your messages.
Campaign Comparisons
- Refine sending patterns by viewing 2 campaign results side by side with Campaign Comparisons report.
Subscriber Management
Keeping track of subscribers can be a real pain. Let mobileStorm take care of this for you with our wide range of subscriber management features including:
Multiple Lists
- Create as many lists as needed, each with their own particular From Name/Address and respective branding/logos.
Suppression Lists
- Scrub your database against your Do Not Mail list as well as our Global Permanent Removal List to prevent unwanted addresses from receiving your campaigns.
Abuse Removals
- Subscribers can remove themselves via the Unsubscribe link on the email campaign footer as well as automatically unsubscribe users who click on the Complain (abuse) link on the footer. Batch unsubscribe users either by copy/paste or by uploading a file.
Bounce Removal System
- Automatically remove permanently failed addresses (hard bounces) as well as temporary fails like out of office notices (soft bounce), technical issues at that domain (unknown) or spam triggers (spam bounces)
Confirm Subscription Campaigns
- Protect yourself from bogus entries on your forms by making users validate their subscription through a confirmation process.
